James Herrin’s career experience started in fashion and product advertising for a major department store. He then worked as a freelance designer specializing in decor for regional shopping malls and photo styling for major retailers for the Florida market. Afterwards, James was recruited to work in the Atlanta market as lead stylist and studio coordinator for fashion, product, and food photography. With changes in the market, food clients became the focus of the studio for print and video projects.
As studio coordinator, James handled many responsibilities which included estimates, budgets, and project billing. He coordinated all aspects of styling on projects in addition to taking the lead on art direction, set design, set preparation, purchasing of props, materials and ordering product. He worked with talent agencies to hire models and negotiate usage and time as well as handling booking, training and mentoring of stylists for shoots. In short, James is adequately equipped to manage any and all aspects of a shoot.
His artistry as a project stylist is his ability to master and combine all the complex areas of photographic styling for multiple types of marketing and advertising. A unique feature of his expertise is the ability to function as a stylist for all venues – food, product, and fashion for print and video commercial advertising.
He has a passion for the beauty and art of the culinary world – everything from chefs and their ingredients to the detailing of their cookbooks and the intricacies of recipes. The foundation for this passion connection comes from growing up with a family in the restaurant business. His desire is to create the most appetizing photos through dynamic imagery and quality products with the client’s needs as his top priority.